Building the AI visibility layer for brands that refuse to be invisible.
Fifteen years in marketing, now spent on one specific bet. I am the founder of TopSlot, an AI Visibility Intelligence Platform that tracks how brands appear inside ChatGPT, Claude, Gemini, and Perplexity. I write and speak on AI-era discovery, and take on a small number of Fractional CMO engagements with growth-stage SaaS companies and ambitious founders.
TopSlot. The visibility layer for the AI search era.
SEO was about ranking on a page of blue links. AI search is about being remembered, recommended, and cited inside a generated answer. Most brands have no idea whether ChatGPT mentions them, what Claude says about them, or which competitor Gemini recommends instead.
TopSlot makes that visible. It runs intent-weighted prompts across the major models, scores your brand on a 0 to 100 visibility scale, benchmarks you against competitors, and tells you exactly what to fix.
The thesis is simple. The next decade of search behavior is being decided right now inside large language models. The brands that show up there will compound. The ones that do not will quietly disappear from the consideration set.
If you sell anything that buyers research before they buy, AI visibility is no longer optional. It is the moat.
Three to four engagements at a time. That is it.
A 4-week teardown of your funnel, positioning, and channel mix.
Fixed-scope, fixed-fee. Two interview rounds, a data audit, a competitor read, and a ranked 90-day plan you can execute with or without me.
Two to three days a week as the senior marketing brain on your team.
I own the strategy, hire and manage the operators, sit in leadership meetings, and report directly to the founder. Six-month minimum, renewable in quarters after that.
A 90-day program to rebuild your discovery surface for the AI search era.
TopSlot tracking, content rewrites, schema, citations, and the messaging shifts that travel through LLMs. Designed for teams that want a step-change, not a checklist.
Notes from building, advising, breaking things.
AI visibility is the new SEO. Most teams are six months late.
A field note on why every conversation with CMOs lately starts with the same question, and what the smart ones are already doing about it.
Read essay →The 30-day growth audit every founder should run before hiring a CMO.
You do not need a senior hire to find your next fifty percent of growth. You need thirty days of disciplined looking.
Read essay →Why ChatGPT does not mention your brand, and how to actually fix it.
If you are invisible inside AI search, it is rarely about traffic. It is about training data, citations, and category framing.
Read essay →On positioning: what fifteen years in marketing taught me about owning a category.
The trap of competing inside someone else's category, and the slow, boring work that builds a moat the AI search era will only make wider.
Read essay →If something here resonated, the next step is a 30-minute call.
No deck, no sales pitch. Bring a real problem and I will tell you whether I am the right person to help you solve it.