Fifteen years in marketing. One specific point of view about what comes next.
I write, I build, I take on a small number of operators who want a senior brain in the room. The thread connecting all of it is a thesis about how brands will be discovered for the next decade, and what that means for the companies betting on the old playbook.
Founder, writer, occasional advisor.
I am the founder of TopSlot, an AI Visibility Intelligence Platform that scores how brands appear inside ChatGPT, Claude, Gemini, and Perplexity. Before founding it, fifteen years of full-funnel marketing across SaaS, B2B, and consumer brands, working with founders on the marketing problems that did not have an obvious owner.
The throughline has always been buyer discovery. Where do people actually find products in the year they are buying? Twenty years ago the answer was a Google results page. Today, increasingly, the answer is inside a generated answer from an AI model. That shift is the most important thing happening in marketing, and most teams are six months late to it.
TopSlot is the product version of that conviction. The writing is where I think it out loud. The Fractional CMO work is how I stay close to operators trying to figure this out without waiting for the rest of their industry.
A few non-negotiables.
Plain language. Marketing has more buzzwords than any other function. I will not use them with you. If I cannot explain a recommendation in two sentences, it is probably wrong.
Numbers over narrative. Every recommendation gets tied to a metric. If we cannot measure whether it worked, we will design a way to.
Compounding work. I would rather ship one piece of work that keeps paying off than ten that need to be redone next quarter. AI visibility is one of those compounding bets.
Few engagements, deep work. I deliberately keep my advisory roster small. Three or four engagements at a time, no more. That is how the thinking stays sharp.
From practitioner to point of view.
Fifteen years across paid, SEO, content, lifecycle, and brand.
I started in performance, scaled into content and SEO, and eventually ran growth across the full stack for B2B, SaaS, and consumer brands. Two hundred plus brands later, the pattern in the work became clear. The problems that compound are never about a single channel. They are about how the buyer finds you in the first place.
Writing and speaking on AI-era marketing, positioning, and discovery.
The essays here are the working notes. Topics include AI visibility, category positioning, the buyer journey inside generated answers, and the slow death of the SEO playbook as we knew it. I speak on these topics for podcasts, founder communities, and private marketing groups.
Building TopSlot to make AI visibility a tracked, ownable metric.
Every senior marketer I talked to in the last eighteen months had the same anxious question buried in the conversation. "Are we showing up in ChatGPT?" Nobody had a good answer. The tools that existed were either incomplete or expensive. TopSlot is the answer I wanted to read but could not find.
On the record.
Writing and essays
Long-form essays here on the site, plus regular notes on LinkedIn where most of the conversation actually happens. The throughline is the same: how buyers find brands in the AI search era, and what that means for the marketing function.
Speaking and podcasts
I take a small number of speaking engagements each quarter for founder communities, private marketing groups, and category-relevant podcasts. If you run one and the topic fits, the fastest path is a short note with the audience and the format.