Field notes from building and advising.
Essays on AI visibility, category positioning, and how buyer discovery is being rewritten by generative models. Working notes from fifteen years of marketing, written for operators, not for SEO.
AI visibility is the new SEO. Most marketing teams are six months late.
A field note on why every conversation I have with CMOs lately starts with the same anxious question, and what the smart ones are already doing about it.
Read essay →The 30-day growth audit every founder should run before hiring a CMO.
You do not need a senior hire to find your next fifty percent of growth. You need thirty days of disciplined looking. The exact checklist I run with every new engagement.
Read essay →Why ChatGPT does not mention your brand, and how to actually fix it.
If you are invisible inside AI search, it is rarely about traffic. It is about how the models were trained, what they cite, and what your category looks like through their eyes.
Read essay →On positioning: what fifteen years in marketing taught me about owning a category.
The trap of competing inside someone else's category, the test I use to know if a brand actually owns one, and why AI search makes positioning the most important compounding moat in marketing.
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